Designer
Donni
DONNI. is a Los Angeles-based label built around the idea that everyday dressing can feel both effortless and considered. Founded by Alyssa Wasko in memory of her late father, Donny, the brand brings a deeply personal spirit to its relaxed wardrobe of modern essentials. Vintage-inspired shapes and natural fabrics give the collections a sense of familiarity, while thoughtful details keep them feeling fresh. Soft cotton tanks and silk trousers form the foundation, grounded in earthy neutrals with unexpected touches of color. Designed to be layered and lived in, DONNI. becomes more personal with every wear.
WHAT MAKES THIS BRAND SUSTAINABLE
DONNI. exclusively produces their collections in their hometown of Los Angeles. Each piece is made close to home and crafted using locally sourced materials. By investing in the craftsmanship and labor of their own community, DONNI. helps support the local economy while also reducing the transportation-related pollution that can result from long-distance manufacturing and shipping.
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