I am so happy to have our first Designer Spotlight be of Tracy Reese, designer and founder of the brand Hope For Flowers! Such a dear friend to Eugenie, let alone such a bright light in the Sustainable Fashion world. We are honored to have her garments in our assortment, and – if I can speak for Detroit – we are so lucky she has decided to move home, bringing her beauty and sparkle to our local fashion scene and community.
You can feel her passion and her genuine nature when she speaks. If you can’t tell by her words, you can see through her actions that Tracy is as true as it gets. For lack of a better phrase, she is someone who practices what she preaches. On top of all of that, she understands the realities of the fashion industry and the impact on our planet and communities, yet she is optimistic about the future.
Through this interview you will learn that for Tracy there is a common focus: People. The environment and human rights issues are incredibly important to her, as are the workers making her clothing in the supply chain, the people designing her clothing alongside her at their headquarters, the customer who is purchasing and wearing her clothing, and the community that she is surrounded by.
Tracy’s background is very versatile when it comes to understanding design, production, and consumer insights. Her designs came from a pure, intrinsic, and creative place. She values art, design, and being inspired by museums and history. She also has a passion for the process of creating a garment, as well as the background and knowledge of the techniques and methods of sewing, so she can speak the same language as her supply chain partners. On top of all of that, she has been able to refine and be intentional in her designs, understanding just who it is she is creating these design for. Answer is: you!
I can’t even begin to describe how inspiring it is for someone to close their successful fashion line all in the name of people and the planet and to start fresh. It’s a very brave thing to do.
Tracy was generous enough to let us into her studio and ask her some questions! Hannah Mulligan from Eugenie and photographer Christian Najjar spent an afternoon with her and captured it below. I hope you will enjoy reading this interview, and our first Designer Spotlight!