Designer

ABOAB

ABOAB is a New York-based jewelry brand founded in 2019, cultivating the quiet intimacy of everyday adornment through understated, sculptural design. Named after the four blood types—A, B, O, and AB—the brand symbolizes unified diversity and strength, with each piece handcrafted in sterling silver or gold vermeil. Defined by elevated forms and unexpected functionality, ABOAB reimagines everyday tools as kinetic pendants and other subtle, sculptural objects. Its minimalist yet detailed aesthetic explores the tension between softness and structure, creating timeless pieces that feel both personal and architectural.