About Us

eugenie is a Detroit-based boutique cultivating a sustainable future through conscious design and creative innovation. Our ethos centers around meticulous curation, showcasing primarily independent, women-owned labels actively engaged in reducing their impact on people and the planet.

We believe each garment weaves together the plants, people, and processes embedded within the fabric of our everyday lives. Through careful curation, we celebrate designers' impactful efforts in environmental conservation, usage of natural materials, equitable labor practices, and circular design – all while embodying elevated, modern aesthetics.

Education and transparency are vital pillars in building a sustainable fashion industry. That’s why we share our behind-the-scenes brand research publicly with our community, using accessible terms that everyone can understand. Together, we can shape a future where sustainability transcends factory floors and becomes an integral part of the small, everyday moments in our lives.